Lara Joy To me, highlighting this project means highlighting the conditions of emerging practice within an industry that can often feel inaccessible as a young designer. The exhibition adopts a raw, informal approach to display, offering a first platform for designers to present their work outside established structures.

SALOMON LIGTHELM I remember seeing this when I was just starting out in commercials and thinking: this is the standard. The level of craft felt almost untouchable. Daniel Wolfe has this rare ability to make commercials feel like timeless indie or foreign films - work with mood, gravity, and soul. I’ve always had huge respect for that.