MARIA FOERLEV Journeys into the Outside with Jarvis Cocker approaches art less like a moderator and more like a flâneur with a camera. He is wry, hyper literate, faintly bemused by the whole spectacle. I appreciate the way he treats artists not as oracle figures but as co conspirators in a cultural séance, where anecdotes spiral into theory and back again. It’s criticism with a wink, thoughtful, digressive, and wonderfully allergic to institutional stiffness.

DAN PETERS This campaign said the quiet part out loud: that the pursuit of victory is often selfish, obsessive, and decidedly un-polite. It’s a masterclass in brand bravery that trades universal likability for a narrow, piercing truth, reclaiming Nike’s edge. The film celebrates "villainous" grit paired with a masterful VO selection in Willem Dafoe. It’s one of those campaigns where you step back and say, “F*ck…I wish I made that.