NICKLAS HULTMAN IKEA is, of course, a well-known global brand, with almost all of us having at least one piece of their furniture in our homes. And highlighting exactly that - our core moments in our individual homes and lives - instead of showing their products is brilliant, sensitive, and memorable. The campaign was created by the Swedish agency Åkestam Holst.

Luis Rojo Monumental, sculptural, mechanical. A bulldozer moving forward without stopping, flattening everything in its path. Bleak. Impeccable. A wake-up call – worth revisiting from time to time to avoid getting lost in lyricism.