Derek Henderson William Eggleston, who’s work i first saw in the 80’s and has always inspired me.

Hugo Mario García Moya When you think about outdoor ads, you usually get someone standing on top of a mountain, perfect weather, perfect clothes, perfect everything.

Engineered For Whatever shows us the real face of nature, the one that may not be as nice. And what better way to prove that Columbia’s gear can handle whatever nature brings than putting it through some completely unreasonable tests? It’s basically MythBusters meets Jackass, but for outdoor gear.Pure internet with a crazy level of craft. A joy to watch.