Barclay´s "Bull"

A follow-up, on par with Budgen, is of course Jonathan Glazer. It’s hard not to be amazed by everything he does. Every frame is interesting, and he never ceases to impress me in his choices, even in his newer work like his recent work for Prada with Scarlett Johansson. I have, however, chosen two spots that I think are important not to overlook when we talk about Glazer’s legacy.

Jonathan Glazer's 2002 Barclays commercial titled "Bull" is a striking example of his early work in advertising. This 42-second spot features actor Samuel L. Jackson delivering a monologue about the challenges of managing a large company, all while a massive bull charges through a cityscape, symbolizing the chaos and unpredictability of business. The commercial is part of Glazer's "Fluent in Finance" series for Barclays, which also includes the "Chicken" ad. These commercials are noted for their bold visuals and thought-provoking narratives.

While specific behind-the-scenes interviews or detailed production insights for this particular spot are limited, Glazer's broader body of work offers context to his creative process. Known for his meticulous attention to detail and a penchant for blending surreal elements with everyday scenarios, Glazer's commercials often push the boundaries of conventional advertising. His early ads, including those for Barclays, reflect a period where he was honing his distinctive visual style and narrative techniques.